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COCA-COLA
The Coca-Cola virtual reality viewer was an exciting partnership with the venerable beverage company for an app that not only showcased the Coca-Cola experience like it’s never been shown before but actually utilized the packaging of a Coca-Cola box to become the actual headset.
PLATFORM: Google Cardboard
TECHNOLOGIES USED: Unity, Android SDK, Cardboard Unity SDK, Auto-walk.
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MCDONALD’S
McDonald’s Sweden had a brilliant and unique idea to take their iconic brand into the age of virtual reality. A happy meal which, once eaten, transforms into a virtual reality headset. This unique box design folded out into an experiential adventure for the kids who used. Working with the McDonald’s team was both rewarding and challenging as we sought to realize a previously unreached milestone.
PLATFORM:Google Cardboard
TECHNOLOGIES USED:Google VR SDK, C/C + +, lens distortion correction, spatial audio, head tracking, 3D calibration.
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New York Times
Virtual reality is the new frontier for journalism. To not just tell a story, not just record it but allow people to experience it and immerse themselves in a new reality like no other. By revolutionizing the format available for journalism, the Times has provided a whole new way to experience the world.
PLATFORM:Android, iPhone, Google Cardboard
TECHNOLOGIES USED:Google VR SDK, C/C + +, lens distortion correction, spatial audio, head tracking, 3D calibration, side by side rendering, video compression, data compression, live streaming, audio playback, audio and video upload, searchabiity, instant sync, stereo geometry config, user input free handling, admin roles, login and account verification.
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Patron
Virtual reality is the new frontier for journalism. To not just tell a story, not just record it but allow people to experience it and immerse themselves in a new reality like no other. By revolutionizing the format available for journalism, the Times has provided a whole new way to experience the world.
PLATFORM:Android, iPhone, Google Cardboard
TECHNOLOGIES USED:Google VR SDK, C/C + +, lens distortion correction, spatial audio, head tracking, 3D calibration, side by side rendering, video compression, data compression, live streaming, audio playback, audio and video upload, searchabiity, instant sync, stereo geometry config, user input free handling, admin roles, login and account verification.
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Audi
Is there anything better than rocketing down the Autobahn at 130 miles per hour in your brand new Audi? Well maybe not but this app is the closest you can get without shelling out six figures. This app, with over 50,000 installs gives you a look at the captivating 360 footage captured by Audi’s test drivers, from concept cars, to top of the line models.
PLATFORM:Google Cardboard, Android
TECHNOLOGIES USED:Unity, Android SDK, Cardboard Unity SDK, Auto-walk, side-by-side stereo rendering, automatic gyro-drift correction, daydream controller support, spatialized audio rendering, reticle prefab, editor/play mode, demo mode, admin site, FPS display prefab.
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BMW
Picture that shiny new BMW in your front driveway, show it off on Instagram or on Facebook. Now you don’t have to wait a lifetime to afford one. The BMW VR/AR app suite allows you to place and “picture” any BMW you want in any location. Great for playing up online dating profiles, fooling your friends, pranking your husband or wife, or generally just living the BMW dream on a shoestring budget. Additionally, you can utilize the real life dimensions and spatial recognition/reconstruction augmentation of this app to figure out whether your BMW will fit in a particular parking garage or other space.
PLATFORM:Unity, Android, Google Cardboard, Oculus
TECHNOLOGIES USED:Unity, AR, Unity, Lens distortion correction, serial augmentation, calendar functionality, sweep features, modeling coloration, head tracking, spatial audio, side-by-side rendering, 3D calibration, stereo geometry configuration, user input handling, reference APIs, user interaction detection, spatialized audio rendering.
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Nike
Have you ever thought what it would be like to be all-star professional soccer player, Neymar? Well now you don’t have to. This collaboration with Nike will allow you to experience weaving through a wall of defenders, making that crucial pass, and volleying the ball into the opposing side’s goal with breathtaking speed.
PLATFORM:YouTube 360, Android, Unity, Google Cardboard
TECHNOLOGIES USED:Google VR SDK, C/C + +, lens distortion correction, spatial audio, head tracking, 3D calibration.
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Volvo
Before you take the leap and jump into a Volvo wouldn’t it be helpful to get a sense of what it would feel like on the road? The Volvo VR app allows you to take a breathtaking plunge into the mountains surrounding Gothenburg, Sweden, cruising down Nordic coastline and over Alpine ridges. While it can’t beat the actual Scandinavian vacation you can get if you go ahead and buy a Volvo, it is a sublime way to explore every nook and cranny of this phenomenal marvel of automotive engineering as well as explore the Swedish countryside in an immersive way that would not otherwise be possible, through the windshield of your very own first class Volvo. Additionally features include intricate behind the scenes footage of Volvo construction, safety information and other details.
PLATFORM:iOS, Android OS, Unity, Google Cardboard
TECHNOLOGIES USED:Google VR SDK, C/C + +, lens distortion correction, spatial audio, head tracking, 3D calibration, side by side rendering, video compression, data compression, live streaming, audio playback, audio and video upload, searchabiity, Android NDK, VR Unity.
