||Ours is a virtual company with a team of developers in the Bay Area. Because of our low overhead, we have been able to substantially reduce the list price of our services. Our development and marketing services are currently undervalued by an average margin of 80%, the savings all being passed on to the consumer.
||As an agency, we have had the privilege of working with known organizations such as Magnum Boots, Keller-Williams, Bridgeview Bank, and the Mayor’s Office of the City of Stockton.
|Expertise in conversion rate optimization
||Our team is trained in conversion rate optimization, the process of inciting web visitors into revealing commercially relevant information such as their name, phone and email. Although there are a number of talented web developers out there, few have background in this field.
|Expertise in search engine optimization:
||Although a number of agencies claim to be familiar with best practices in SEO, few have active SEO campaigns boasting first page positions on Google for commercially relevant terms. We have a number of successful SEO campaigns for web properties worth over $1M/year in search traffic and can substantiate this claim with live Analytics panels.
||Because we are a small agency of just 8 full-time employees, we can remain flexible in terms of fielding your questions, offering 1-1 consultations and remaining engaged and attuned with you throughout the design and development process.
|Expertise in social signaling:
||People buy for a combination of 2 reasons: Private signals and social signals. Private signals are all the typical marketing elements you hear people talking about: Who are you, why should I trust you, what is your cost? Social signals are simply the visible actions of others. If I’m taking a walk down the street see someone stopped staring at the sun, it’s unlikely that I do the same. Yet if I see multiple people doing it, it’s much more likely I will follow suite. At some point, if you can show that on your site that enough people are buying the product/service, receiving value and engaging, a brand new user will think as follows: “I’ve never tried this product/service, yet I see many other people have. Even if I have reservations, it’s more likely that my personal judgment is wrong rather than the judgment of all these individuals.” That, my friends, is called a network effect and it is the driver of a successful marketing campaign.